Managing Rapid Change on a Large Scale
For Starbucks, the world’s leading retailer, roaster, and brand of speciality coffee, 2008 was a tough year. Amid a struggling economy and increased competition from cheaper rivals, the company’s...
For Starbucks, the world’s leading retailer, roaster, and brand of speciality coffee, 2008 was a tough year. Amid a struggling economy and increased competition from cheaper rivals, the company’s...